BUILD TOMORROW TODAY

Empowering the next generation of business owners and entrepreneurs through access, exposure and opportunity

they provide the textbooks

we provide the experience

Entrepreneurial empowerment programs

Equipping future entrepreneurs with financial literacy, mentorship, and exposure to AI as a tool in business—never a crutch—building innovation, resilience, and pathways to ownership and generational wealth.

SHINE ON the links

Bridging the gap between golf and business by exposing young entrepreneurs and athletes with the skills and access golf uniquely offers. From learning its role in the business world to competing in PGA/LPGA-led events, our initiative creates pathways for success, confidence, and opportunity.

SHINE Enthusiast

Connecting community to the heart of our mission—sharing powerful stories, updates, and insights that elevate awareness and showcase the impact of our programs and partnerships.

SHINEU

An eight-week internship offering a one-of-a-kind opportunity that equips aspiring entrepreneurs and business owners with real-world insights and practical skills to navigate the complexities of business.

Interns will gain a comprehensive understanding of key business functions, including:

  • Product Development & Innovation – Research, development, and product positioning
  • Customer Acquisition & Retention – Strategic marketing and brand engagement
  • Business Viability & Sustainability – Fundamentals of finance, sales, operations, compliance, risk management, and workforce development
  • Growth Strategies & Social Responsibility – Scaling, diversification, and ethical business leadership
  • Data-Informed Analysis – Leveraging artificial intelligence and data science tools to identify business solutions

“A lot of these things I didn’t know …
Like how important my credit is …
They don’t teach us these things …
These are things we should know.”
— Jhaid Westbrook, SHINEU Intern Summer 2025

INTERNS RECEIVE

  • Experiential learning and development while being paid a stipend ($2800+/- over eight weeks)
  • Artificial intelligence instruction – with access to FREE laptops and software licenses
  • Opportunity to earn one of three investment account awards
  • FREE contemporary housing near Hartsfield Jackson Atlanta International Airport
  • Course credit or waiver available (school approval required)
  • FREE shuttle service to and from internship activities
  • Golf lessons with PGA/LPGA instructors teaching discipline, patience and the mastery of business transferrable skills
  • Flight travel stipend (applies to out-of-state students)

Entrepreneurial Empowerment Impact:

Students Today

Students by 2035

The SHINEU experience has had a positive impact on me.  I’m more confident and find it easier to connect with people.

Learning from McDonald’s leaders and collaborating on the outreach program gave me a strong foundation in both finance and community service.

I just got my first credit card. SHINEU helped me understand what I was getting myself into.
I liked doing the community service. I feel like the networking helps you build personal relationships and opportunities.

SHINE ON THE LINKS

OUR INTERNS RANK THE SHINEU GOLF IMPACT SESSIONS A 5 OUT OF 5!

What impacted me most about golf lessons was learning to stay calm and focus on my form instead of rushing.

I also realized that golf is just as much about socializing. Talking with others while waiting for my turn taught me the value of building connections and carrying myself well in different settings.

It was amazing to learn how to golf for the first time. It is a outstanding preparation for all of cohort because it is a great strategy that could propel our success within the business world.

Impact sessions:

SHINEU GOLF

LED BY AN LPGA PROFESSIONAL

Golf lessons are a favorite among our SHINEU interns. They are exposed to the “sport of business” as a weekly Impact Sessions within the SHINEU program, designed to teach interns the language, skills, and culture of a game that doubles as a powerful business tool. Participants learn the fundamentals of play, course etiquette, and the mindset required to succeed both on and off the green. By mastering the game, our students gain access to a world of connections that can shape their entrepreneurial journey.

tournament: SHINE2Inspire Annual Golf Classic

LED BY PGA AND LPGA PROFESSIONALS

The SHINE2Inspire Annual Golf Classic is a one-of-a-kind event that gives young female golfers (ages 9–17) the chance to grow their game, build confidence, and experience the opportunities that golf offers both personally and in the business world. This second annual tournament features both Amateur and Elite Qualifying rounds in Atlanta, GA, bringing together players from all skill levels who are ready to test themselves and shine on the course.

The top three finalists of the Amateur division, as well as those who have qualified for the Elite division will advance to the finals at Walt Disney World Golf in Orlando, FL, where the best of the best will compete for the second year in a row.

Led by Skilled PGA-Certified Instructors

SHINE On The Links programs are led by PGA and LPGA-certified instructors/professionals who help participants improve their golf skills while also teaching life values and networking skills.

DR. GRETA ANDERSON

PhD, LPGA, Golf Professional

MADISON BARNETT

LPGA, Golf Professional

KENT BUCKNER

PGA-Associate Pro Golf Instructor

RASHAD WILSON

Class A PGA

Certified Golf Professional

Belief in self is the real superpower.

– DANESHA SMITH, COFOUNDER SHINE2INSPIRE

FROM C-SUITE TO on-the-ground advocateS

From C-suite to boots on the ground, Andre and Danesha Smith—cofounders of SHINE2Inspire—unite boardroom strategy with real-world action. They build pathways to ownership and opportunity, proving that belief in self is the real superpower.

Es of Choice Inc dba

SHINE2INSPIRE LLC 501(C)(3) NONPROFIT ORGANIZATION

EIN: 93-2986332