One team, one shine, no voice left behind
The bigger picture about McNificent is more about having an impact on the wealth in the Afro-American and Asian communities.
“I don’t just mean financial wealth. I mean spiritual and mental as well. We want a positive impact on wealth and wealth is much more than financial,” Danesha Smith, president of Shine2Inspire.
We provide students with valuable, real-world experience
Shine2Inspire President, Danesha Smith, and her team at Sunshine & Sunrise Enterprises™, in collaboration with local Historically Black Colleges and Universities (HBCUs) Morehouse College are paving the path to the next generation of entrepreneurs and franchisees in Atlanta with a uniquely tailored internship, designed to foster the business skills needed for success.
Our program, McNIFICENT, is an 8-week for-credit immersive internship program for Morehouse rising graduates where students in Communication Studies will build on their skills through real-world application within one of the most recognized globally branded businesses, McDonald’s™.
The program offers a stipend and is oriented toward entrepreneurship and careers in communications. This program also provides experience and exposure for the students to understand the demands and expectations of being an entrepreneur, specifically at a McDonald’s™ franchise.
Internship Program details:
- Company Orientation & Project Review
- Understanding Brand Value Proposition
- Learn the Power of Brand Building
- How Profit & Loss Greatly Affect Culture
- Recognize the Need for Social Responsibility
- See How People Make It All Happen
- Discover Ways to Digitally Streamline
- Final Presentation
Giving back to the Community
As alumni of HBCUs, the husband and wife ownership team, Danesha (Clark Atlanta University) and Andre Smith (Southern University and A&M College) are driven by a social responsibility to create greater wealth and business ownership in predominantly Afro-American and Asian communities. This project comes from Danesha’s passion for people and love for her community.